WhatsApp was the killer app of 2014 and impacted many Indians’ lives. It is now common to see parents discussing homework assignments and school projects on WhatsApp. In the office, colleagues discuss work in their own spaces on WhatsApp. The year also saw more people using apps to book cabs from taxi aggregators. And society became more receptive to the unconventional — dating apps (Tinder and Zoosk); buying groceries online; checking news on apps before consulting the morning paper. Indeed, technology can change the habits of Indians.
And WhatsApp recorded phenomenal growth, clocking 100 million users in just 4 months! WhatsApp cofounder and CEO Jan Koum said on Monday (Jan 5) that the messaging app has topped 700 million monthly active users.
What to expect: The majority of Internet users in India access the net through mobile phones and not PCs. And the common man has now acknowledged the convenience offered by apps. Consumers will seek and use information-based apps and apps related to public and government services. For instance, farmers will seek weather forecasts. Commuters and travellers want information on bus, train and airline schedules. Even information on rickshaw sharing or carpooling will be sought. Travel and hotel reservations will increasingly be done through mobile apps. As the cost of sensors reduces, these will be incorporated into personal devices and communicate through healthcare apps. The state governments will also launch apps directed at citizens.
Since WhatsApp is now owned by Facebook, expect to see the little green icon appearing on your Facebook page sooner or later.