Come March 2014, all roads in the world of ICT will lead to CeBIT Hannover (10 – 14 March, 2014). At the very onset of spring, when the snow begins to melt and the birds wake up from their long winter slumber, you can see a flurry of activity at the massive Messagelande — the grounds where the CeBIT Hannover trade fair is held every year. At its peak during the dot-com era, the exhibition area was 5 million square feet, with a footfall of 850,000 visitors. In March 2013, CeBIT saw 3,34,000 visitors from 100 countries. The percentage of trade visitors at CeBIT 2013 increased to 82 percent; CeBIT claims that every third trade visitor was a top-level manager.
The theme for CeBIT 2014 is Datability – a term coined to denote Big Data in conjunction with the required sustainability and responsibility with regard to its use.
“Datability at CEBIT is all about the ability to use large volumes of data sustainably and responsibly,” said Oliver Frese, the Deutsche Messe Managing Board member at CeBIT. “It’s about businesses intelligently analyzing the existing data to leverage new opportunities in the form of process optimization and resource efficiency.”
In stepping up to meet the demand for solutions for intelligent data analysis and strong data security, the exhibitors at CeBIT have aligned with the CeBIT Datability theme. Many exhibitors and speakers will structure their presentations around this theme.
The organizers of CeBIT have also signed on Jimmy Wales, the founder of Wikipedia to speak at the CeBIT conference. Wales, regarded as one of the most influential thinkers in the digital world, will deliver the keynote at the CeBIT Global Conferences on 14th March.
The show will focus on 8 market-oriented topic clusters namely: Enterprise Content Management, ERP & Data Analysis, Web and Mobile Solutions, Research & Innovations, IT infrastructure and Data Centers, Security, Communication & Networks, and IT Services.
There will be 6 special displays in the expo area: Public Sector Parc, Planet Reseller, Global Sourcing Area for devices and accessories, Code_n, TechtoYou, IT Jobs & Careers.
The event will run only on business days from Monday to Friday, with an opening ceremony on Sunday evening. In the past, weekend days were also included.
Indian Participation at CeBIT
Indian companies participate either through the India pavilion or set up independent stalls in the expo area at CeBIT. India was also the partner country at CeBIT Australia 2012. And this partnership was forged at the Prime Ministerial level — between the prime ministers of the two countries.
Yet the number of Indian companies participating at CeBIT Hannover has declined over the years. CeBIT has also faced competition from events such as Mobile World Congress, Barcelona and Consumer Electronics Show, Las Vegas. Many Indian companies have started participating or attending these trade shows.
“We hope to see more companies from India at CeBIT next year, and are working at the state level to rope in more SMEs from India. For instance, through our outreach programs, we have already signed on 20 – 25 companies from the state of Gujarat; similarly, we are reaching out to companies in Kerala,” said Mehul Lanvers-Shah, Managing Director, Hannover Milano Fairs India.
CeBIT has partnered with ESC (Electronics and Computer Software Export Promotion Council) to build interest at the national level, and it is also working closely with the BCIE (Bangalore Chamber of Industry and Commerce). CeBIT officials in India inform that ESC has been organizing the India Pavilion at CeBIT for many years, and grants subsidies to Indian companies participating through them at CeBIT.
The UK has been designated as partner country for CeBIT 2014, and the organizers feel that this partnership will offer value for Indian ICT companies that want to do business with clients in the UK.
“This (partnership with the UK) is sure to bring more focus from India to CeBIT,” said Shah. “We are keen to change the image of India from IT services provider to product developer and marketer.”
And are there any chances of CeBIT coming to India? While CeBIT officials did not give us a definite response, we think it is quite possible in the near future. CeBIT Hannover has been growing steadily and the fair has extended to countries such as China, Australia, Brazil and Turkey. There was also a CeBIT America conducted in 2003 & 2004, but it was subsequently discontinued in 2005. Last year, the PMO (prime minister’s office) was involved with the partnership with CeBIT (for Australia).
And all this makes us believe that it won’t be long before we see a CeBIT in India. Until then, we hope to see you at Hannover!
Article shortlink: http://wp.me/psJbR-7A
I’m hearing a lot about 3-D printing these days and all this conjures (scary) visions about how life would be like in the future. I’m also betting that all the traditional printer manufacturers (HP, Canon, Epson) have 3-D printers in their road maps — and that their R&D facilities are now working on designs and prototypes.
First the ‘scary’ part.
Today, it is possible to print a metal gun (with bullets) using a 3-D printer (http://edition.cnn.com/2013/11/08/tech/innovation/3d-printed-metal-gun/. Other sharp implements should be easier to print. When the 3-D printer becomes more easily available, someone could easily print his own weapons at home and sell these in the open market. While we have strict laws that restrict the possession of weapons by citizens, home made printed weapons would make those laws redundant. Worse, I fear that some mad man would clear security checks at an airport and then print his weapons in the loo near the boarding gates.
Now the more positive news.
3-D printing has a number of highly useful applications that will introduce a lot of convenience and save time and money.
Service centers could print spare parts and save consumers the long wait as spares travel down the supply chain from a manufacturer’s warehouse to a retailer near the consumer. I’ve seen people dump old TVs, DVD players and other electronic items because a faulty chip could not be replaced (unavailability of spares).
Astronauts could print parts needed for space stations or spaceships in outer space — so these would not need to be carried on rockets from
earth. That would translate to massive savings in rocket fuel and space missions.
For the frequent traveler, the load in his/her backpack will get lighter. Imagine if we could print our own underwear or clothing!
So I’m going to let my imagination run wild for a moment. In future, you’d carry a smart card that holds the designs or blueprints for whatever you want to print on your 3-D printer. Why, the next James Bond or Mission Impossible movie might have a scene or two about this futuristic fantasy.
There is huge potential in healthcare too. Parts of the skeletal system could be generated on 3-D printers — knee caps, hip bones, ribs, finger bones etc.
Back to reality.
3-D printing is set to transform global supply chains. In aviation, different parts of an aircraft are manufactured in various countries, and then shipped to a central assembly facility. That is a huge logistic challenge that impacts delivery schedules (delays in the 787). With 3-D printing, designs will be beamed across the Internet, and parts will be printed at the central assembly plant itself (remember how robots revolutionized auto manufacturing in Japan in the 80s?).
For 3-D printing to become mainstream, the cost of the technology should decrease. We also need the availability of different composites and materials. For instance, parts for aircraft and spaceships must be strong enough; bone substitutes must be accepted by the human body without adverse side effects.
The day is not far off when 3-D printers will become indispensable machines and an important part of our lives.
Article Shortlink: http://wp.me/psJbR-7s
This morning I read two reports about Apple’s growing base in India and in the enterprise. There was a time when BlackBerry had a lot of share in the enterprise smartphone space, but that share is quickly eroding.
A report by Greyhound research says “Enterprises In Emerging Markets Increase Support For Apple Devices in 2013 and 2014″. The report is based on a survey of 300 senior IT decision makers in the APJ and MEA regions.
Some of the key trends highlighted in this study are:
- In emerging markets, Apple products are making their presence felt in the enterprise.
- Apple users are spread across multiple types – while the younger population in APJ and MEA continues to lead adoption, the senior, well paid executives are the next biggest base of users for Apple’s products
- IT teams now support the Apple family of products, with iPhone and iPad as key priority
- Google Android is not a platform of choice for enterprises in emerging markets
The second report appeared in the Tech section of the Times of India (online edition). It is titled “iPhone sales in India impress Apple CEO Tim Cook”. In this news report Cook says iPhone sales are growing 400% in India, year-on-year; iPad sales are growing in double digits. You can read the full story here: http://articles.timesofindia.indiatimes.com/2013-07-24/hardware/40770637_1_apple-ceo-tim-cook-iphones-ipads
I’ve observed that a lot of corporate users in India still own BlackBerry devices, though some are swapping their BlackBerrys for iPhones and Samsung Galaxy phones. The presence of Sony and Nokia phones is steadily increasingly in the enterprise.
With consumers, I see that the choice is Android (and Samsung) — or Sony Xperia and HTC.
But with the whole BYOD thing (and the fact that corporates are more receptive to multiple platforms now), I don’t think any one brand will dominate — it will be a matter of personal choice.
I had a quick conversation with my analyst friend Sanchit Vir Gogia (Greyhound Research) to discuss this.
My point is that if Apple were to replace BlackBerry in the Enterprise, it would have to match the same robust security. And Sanchit argued that the security in iOS 7 is “enterprise class”.
The other thing is that Apple does not yet have an MDM (mobile device management) platform like Blackberry Enterprise Service (BES). Sanchit argued that any good MDM solution would support iOS devices (BES 10 included).
And finally, I asked Sanchit about Enterprise App Stores. While the Apple App store has a lot of consumer-centric apps what about enterprise apps? What about enterprises that want to set up their own private app stores for their internal and external customers?
To which Sanchit offered that Apple offers the Volume Purchase Program for Business (http://www.apple.com/business/vpp/). VPP is a way for enterprises to get custom B2B apps built by third-party developers.
So, will Apple replace BlackBerry in the enterprise? The moot question is “Will Apple be a dominant force in the enterprise?”
Tweet me your thoughts at @brian9p
Dr. Amar G. Bose, the founder of Bose Corporation passed away last week at the age of 83 years. And here is a tribute to the man who will be fondly remembered as an inventor and teacher.
Bose is indeed one of the most respected audio brands in the world; you will observe the iconic Bose speaker at airports, stadiums, malls, hotels, convention centers, and numerous institutions around the world. Bose is a name that every self-respecting home audio enthusiast would like to associate with. In my college years, I dreamt of owning a pair of Bose speakers; since I couldn’t afford these, I’d put Bose stickers on my home made units! Bose systems were expensive and exclusively for the affluent or the professional. And understandably so. Dr. Amar Bose was spending millions on research, and much of it was self-funded (till today, the company staunchly refuses to go public). However, much has changed in recent years — Bose music systems and headphones are more affordable than ever, and within reach of every consumer. You could get a pair of Bose noise cancelling headphones in India for as little as Rs 8,000 (plus taxes), and a Bose music system with an built-in iPod dock for Rs 15,000 (plus taxes). That’s considerably low compared to the earlier Bose 901 series, which today sells on eBay for $1,398 a pair.
Applying scientific principles and investing heavily in research along the years, Bose proved that “big sound” need not necessarily come from “big systems”. Bose sold the popular 901 Series direct reflecting speakers in the early seventies. These speakers had multiple drivers (cones) facing in all directions. Another model (the 2201) had 22 small mid-range omni-directional drivers. Some drivers were carefully mounted to face backwards, to throw the sound back into the wall — so that sound was reflected of wall surfaces and projected forward. With this direct reflecting technique you could get big sound, even in a small room! No speaker manufacturer had tried this before.
The Bose Wave Systems were hugely popular in the 80s and 90s. The unit offered big sound from a small package and was far more than a bedside clock-radio set. If you were to rip open one of these units you’d see a maze of air-filled pipes that essential magnify the sound. Bose Wave Systems are still sold today and have a CD player or a multiple CD changer unit.
And who can forget the Bose AcoustiMass speakers that brought home theatre sound into the home. With a compact bass module that could be hidden away, and a set of small cube or satellite speakers, Bose again proved that big sound can also come from small packages.
Later Bose came out with portable music systems such as the L1 that was popular with DJs. And today we have Bose SoundLink, Bluetooth enabled speakers and the Bose SoundDock for consumers.
Bose also made pioneering technology for car stereos. Some may recall the launch of a Bose stereo system at the 2007 auto show in Geneva. The new Bose system offered stereo sound, navigation and hands-free calling. And this system later won a Telematics Award for the “Best Storage Solution for In-Car Environment. This equipment is standard on premium automobile brands and models.
Active noise cancelling headphones are now popular with air travelers. Many commercial airlines provide Bose headsets in business class. But these special headsets were first used by airplane pilots, space shuttle pilots and the military. The battery powered headsets generate a signal that is a mirror image of the ambient noise — think of it as a counter signal to neutralize the effect of outside sounds. So the listener hears only the music or just silence.
But Dr. Bose also wanted to apply his knowledge to other areas, besides sound. For instance, the automotive division at Bose Corporation used scientific principles to create a Suspension System for automobiles. You can see a demo of this system on YouTube.
Dr. Bose was not just an inventor. He has long been associated with the MIT (Massachusetts Institute of Technology), where he has been teaching for the past 45 years. Many of his students swear that Dr. Bose was one of the best teachers they ever had.
And you may have read in recent news reports that Dr. Bose donated a majority of the company’s non-voting shares to MIT.
The world will remember Dr. Amar G. Bose as an inventor who created high quality solutions that let us fully appreciated our music or sound. In that sense, Dr. Bose created something special for us, much like famous inventors and scientists such as Thomas Edison, Wright Brothers, James Watt and Graham Bell.
Thank you Dr. Bose.
As I write this, we have 7 weeks and 4 days to go for the TFM&A Conference. At this point there’s a beehive of activity behind the scenes to put together the conference. Internally, we have different teams of people driving booth sales, sponsorships, strategy, marketing, event promotion, social media, delegate sales (visitors), conference program, partnerships & affiliations, and operations. It’s akin to launching a space ship — teams of people at mission control working on a plethora of systems, in perfect coordination. Everything’s mission-critical and has to be perfect.
Looking around, I have to commend the hard work put in by my co-workers here at UBM India (Tech Media). All these folks have given it their best shot to put this show together — simultaneously working on other shows (like 4G World, INTEROP, IGD, and Cloud Connect India) that we do here at UBM Tech Media. I am proud to be working with such a talented team!
Our TFM&A website (http://www.tfmaindia.com/) looks beautiful with its orange, rust, beige, grey, and navy blue livery (logo and colors) — with all the speaker photos jumping out of the home page. Scroll down the page and read our speaker articles, or watch our speaker videos (more coming in the next few weeks).
Our speaker line-up is looking strong too. Do take note of the recent addition of keynote speaker Nellie Chan, Director – Marketing Solutions, South East Asia and North Asia, LinkedIn. We waited months for this to happen and the patience paid off!
I also welcome Varun Sharma, Industry Head, E-commerce, Google India, who has just joined our e-Commerce panel discussion that’s moderated by Deepa Thomas, eCommerce Evangelist, eBay India.
It’s also wonderful to have Romi Mahajan, President KKM Group, Ankur Warikoo, CEO, Groupon India, and Kunal Bahl, CEO, Snapdeal. A few days ago Snapdeal received $50 million in funding from eBay. So I am hoping Kunal will elaborate more on this during his Fireside chat with Romi Mahajan, right after the first keynote.
Sundeep Kapur, Evangelist, NCR is also speaking on day 1. We had a warm long-distance chat the other day about different issues. Every time I speak to Sundeep, I learn something new — he has diverse knowledge and is well traveled.
Jessie Paul, the CEO of Paul Writer, is busy putting the finishing touches to her very own magazine for CMOs. I am happy to have Jessie moderate our CMO-CIO panel discussion. On one of my follow up calls to Jessie I learned about the challenges (and platform shortcomings) of launching a magazine on the Digital platform. Jessie also authored the book “No Money Marketing” on frugal marketing.
If you go through our conference agenda, you’ll notice that we have CMOs and Brand Managers speaking in the general sessions and on the panels. There’s also a session exclusively for CMOs on the agenda.
If you plan to visit our conference, don’t miss our knowledge sessions in Theater Two. We have Aaron Kahlow from the Online Marketing Institute doing a workshop titled, “Global Social Media, Meet Local ROI: The Secrets to the Strategic Thinking & Tactics Driving Social Success Across the World“. And Pradeep Chopra, CEO & Co-founder, Digital Vidya is leading a workshop titled “Digital Marketing for Customer Acquisition.”
Pradeep tells me that organizations tend to use social media mainly for brand communication. But how do you use it to acquire new customers or to get repeat orders from existing customers? Attend this workshop and learn to use Social Media to analyze customer behavior and customer sentiment. The case studies that Pradeep is doing during his workshop are sure to throw light on many of the challenges that marketers face today with this medium.
Scroll to the bottom of the TFM&A site and you’ll see logos of all our partners, notably the CMO Council of India and DMAI (Direct Marketing Association-India). I also welcome our other partners.
Well, with the pace picking up and something new happening here every other day, I am sure I will have more exciting news to share with you in my next TFM&A blog — a fortnight from now. By then we’ll be much closer to launch, and our baby would be on the launch pad, all systems go!
(The Final Countdown is a song written and performed by the 80s band, Europe).
Conference Chair – Tech conferences